Overview

• Keyword Rankings: 20% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 55. The website continues to demonstrate strong visibility across valuable boat sales and marine-related search terms, with several high-intent keywords improving their positions. “New fishing boats for sale” is now ranking in position 4, improving from position 18 in the previous period, while “second hand fishing boats for sale” has moved to position 5 from position 12. “Stacer boats for sale NSW” remains highly competitive at position 10.

• User Engagement: Goals increased by 8.05%, indicating more users are completing valuable actions such as enquiries or other conversion-focused activities. Pageviews increased by 21.85%, reflecting stronger content interaction and users exploring more pages across the website. New Sessions increased by 6.00%, showing continued acquisition of new visitors through SEO and other marketing channels.

• Traffic Sources: Organic Search contributed 25.5% of total website traffic, demonstrating continued growth in search visibility and the effectiveness of SEO activities in attracting relevant users. Direct traffic accounted for 73.8%, highlighting strong brand awareness and existing customer familiarity with the business.

• Content Development: We produced and published tailored articles promoting Suzuki Marine's Lean Burn Fuel Gift Card and Stacer & Mercury Boat Packages, further establishing brand relevance and authority. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted content article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Lismore Outboards currently ranks 2nd among competitors based on average position trend, demonstrating strong overall visibility compared to other businesses in the marine industry.