Overview

• Keyword Rankings: 34% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 52. The website is performing strongly for key search terms. “New fishing boats for sale” now ranks 1st, marking a significant improvement from last month’s 32nd position. “Suzuki outboard for sale” has climbed to 6th, while “outboard service NSW” maintains its top ranking at 1st.

• User Engagement: Sessions rose by 26.64%, reflecting an increase in overall visits to the website. Goals achieved increased by 35.00%, showing that more visitors are completing key actions on the site. Pageviews rose by 33.21%, indicating that users are exploring more content per visit.

• Traffic Sources: Direct traffic continues to dominate, contributing 87.1% of sessions, while organic search accounted for 12.2%. This indicates a loyal returning audience as the core driver of website activity, complemented by growing visibility in search engines. We will continue with our SEO process to further improve organic search performance, attracting new visitors and expanding the site’s reach.

• Content Development: We produced and published tailored articles promoting Mercury’s Save $3000 Off V6 FourStroke Outboards and Suzuki Marine's Make Your Summer Legendary campaign, further establishing brand relevance and authority. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Lismore Outboard Sales & Service maintains a competitive edge, ranking 1st among its competitors.